The Manager of Mid-Level Giving directs all aspects of American Farmland Trust’s mid-level giving program, targeting donor gifts of $250 - $9,999. Working with the VP of Development & External Relations and AFT’s strategic direct marketing consultants to develop and implement overall strategy, this position provides high-touch cultivation and solicitation for this select group of high-dollar prospects, including: creating content, scheduling mailings and email contacts, creating content plans, coordinating copywriting and other responsibilities related to direct mail/email; and managing a portfolio of mid-level donors/prospects. The goal is to increase revenue and donors in the mid-level program and to develop a pipeline that provides warm prospects to the VP of Development & External Relations and regionally focused major gift officers. This position works closely with the Advancement team to review prospects. This position reports to the VP of Development & External Relations.
ESSENTIAL JOB FUNCTIONS:
Manages a portfolio of 250-350 mid-level donors and major gift prospects.
Ensures all in-house mid-level giving communications adhere to the communications calendar for the year.
Meets personally with prospects and donors.
Provides rapid response to opportunities to engage mid-level and major donors in AFT’s issues following relevant news articles, AFT successes, and other key moments that arise through the year.
Manages the cultivation, solicitation and stewardship process for monthly donors (in the mid-level range).
Effectively responds to individual donors through written correspondence, telephone contact, personal contact and e-mail, assuring the donors that their needs are processed immediately upon request.
Responsible for the acknowledgement process life cycle to ensure efficiencies, attention to detail, and timeliness. Including:
Creates copy that is donor-centric and updated multiple times a year.
Determines the need and includes personal notes when it warrants one.
Identifies letters that must go to the President or Vice President of Development & External Relations for personal note and live signature. Follows protocol for delivery.
Prepares written materials including reports, cultivations, stewardship pieces, and direct mail solicitations for individual supporters.
Works with the Senior Stewardship Officer to research and review top donor prospects through discovery calls and visits and adds to the Individual Giving prospect pipeline and moves management program.
Monitors performance toward projections in retention, upgraded giving, and acquisition of new donors.
Develops and implements special virtual events to advance donor engagement.
Oversees the production of all mid-level communications, including quarterly fundraising solicitations, cultivation pieces, quarterly newsletters, the annual report, and other correspondence.
Completes other duties as assigned by the VP of Development & External Relations.
Bachelor's degree required.
Minimum 3-5 years’ experience in fundraising, specifically a membership/annual giving with a preference for experience working directly with prospects and donors.
Superior verbal and written communication skills and ability to speak intelligently and passionately to external stakeholders about American Farmland Trust’s mission and impactful programs around the country.
Project management experience, attention to detail, and ability to coordinate multiple projects simultaneously in a fast-paced, results-oriented environment.
Experience managing large or complex projects, including project budgeting and planning.
Advanced organizational, analytical and problem solving skills, including issue identification and prioritization.
Experience successfully managing internal stakeholders and relationships.
Proven ability to collaborate across divisions to implement processes and achieve results. Track record of building and maintaining productive relationships with multiple stakeholders.
Proven ability to continually develop skills related to use of rapidly changing technology and communications best practices.
Ability to adapt and be flexible in a dynamic work environment.
Advanced knowledge of Microsoft Word and Excel required.
American Farmland Trust
American Farmland Trust (AFT) is the nation’s leading nonprofit organization dedicated to saving America’s farm and ranch land, promoting sound conservation practices and keeping farmers on the land. Since our founding in 1980, the organization has helped protect more than five million acres of our country’s working lands.