The Director of Communications is an integral member of the Amputee Coalition’s Leadership Team and is responsible for guiding the strategy of all communications including website, social media, earned media, public relations messages and collateral pieces to communicate our mission with consistency. The Director of Communications will ensure that the Amputee Coalition and its National Limb Loss Resource Center are seen as the primary source, disseminator, and conduit of information for people impacted by limb loss and limb difference. As a member of the senior leadership team, the Director of Communications will also support and elevate service and support programs as well as advocacy and public policy efforts.
Reporting to the President/CEO, the Director of Communications will build upon the Amputee Coalition's leadership position in the limb loss community. Develop and execute communication strategies that will enable the organization to reach its goals and further the mission of the organization. The key objective of the Director of Communications will be to create deeper awareness and familiarity in the community, key opinion leaders, advocates, volunteers and donors about the Amputee Coalition, the National Limb Loss Resource Center, and other national programs.
Develop, implement, and evaluate the annual communications plan in collaboration with the leadership team. The plan will include print, website, social media, earned media, planned and supplemental publications, events, marketing, communication priorities and growth strategies to enhance the awareness of our programs and impact our mission in new ways each year.
Grow current communication platforms of print, website, social media, webinars and outreach presentations to positively impact the lives of those we serve and advocate for and to promote the National Limb Loss Resource Center and other national programs.
Have a “nose for news” – work across programs and activities to create newsworthy opportunities and secure earned media. Provide guidance to the team on what is interesting to journalists about the organization and how best to position programs to garner media exposure.
Understand the organization’s different audiences and segment messaging and outreach accordingly.
Responsible for editorial direction, design, production and distribution of all print and electronic communications including, but not limited to, bimonthly magazine, newsletters, brochures, webinars and the website.
Lead and direct the responsibilities of the communications staff to fulfill the objectives of the communications plan.
Establish and monitor communications’ staff performance and development goals, assign accountabilities, set objectives, establish priorities, conduct annual performance appraisals.
Ensure that the key components of our mission, outreach, education and advocacy are woven throughout our communications.
Responsible for brand standards and style guide. Ensure consistency and quality of our messaging, graphic representations and promotional materials.
Lead and coordinate the generation of meaningful action-driven online content that will engage the limb loss and limb difference community.
Track and measure the level of engagement with communication activities over time.
Organize and execute annual meetings of the editorial board (committee) to ensure we are engaging our communities’ discrete audiences.
Work cross-divisionally on annual events, including national conference, regional education days, youth camp, and Hill day.
Develop and manage relationships with reporters, and work with the leadership team to decide the who, where, and when to disseminate information, including press releases, targeted pitches, notifications and news items. Serve as the key media contact for the organization.
Perform and facilitate spokesperson duties, including messaging and speechwriting for leadership.
Bring attention to and suggest solutions for institutional priorities.
Perform other job-related duties as assigned.
Bachelor's degree in communications, marketing, journalism or related field is required; an advanced degree is desirable.
Highly collaborative style; experience developing and implementing communications strategies.
Experience in a management role building, mentoring, and coaching a team of communications specialists.
Excellent writing/editing and verbal communication skills with a minimum of 7 years’ experience in planning, writing, editing, and production of newsletters, press releases, annual reports, literature, and other print publications and directories.
A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently.
Sets and manages deadlines well, provides enough lead time to collaborate with others, is a thoughtful internal and external communicator at all levels of the organization and with external stakeholders.
Sincere commitment to work collaboratively with stakeholders, including staff, board members, volunteers, donors, program participants, policy-makers, strategic partners and other supporters.
Demonstrated experience and leadership in managing a comprehensive strategic communications and media relations program to advance an organization's mission and goals.
Innovative thinker, with a track record for translating strategic thinking into action plans and output.
Planning and budgeting experience.
Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution skills.
Organized, self-starter with a strong work ethic
Integrity, confidentiality and professionalism
Credibility, accountability, and dedication to the Amputee Coalition's mission
Team focus and flexibility
Outgoing, energetic and comfortable presenting to various group sizes
Location for this position will be Washington, DC
No relocation reimbursement
Preference will be given to a person with limb loss/limb difference with equivalent qualifications and experience.
May require overnight travel of up to 10 trips per year.
Telecommuting is allowed.
Internal Number: dcom19
About Amputee Coalition of America, Inc.
The Amputee Coalition is a mission-driven, nonprofit organization serving those who have experienced limb loss or have a limb difference and the community that supports them. We are the national leader in empowering the limb loss community through support, information and advocacy.